“Whoa, lookin’ back at my background/ Tryin’ to figure out how I ever got here.  Some things are still a mystery to me/ While others are much too clear”.  Migration, from the album A1A by Jimmy Buffett.

The Marketing Mindset should not be a mystery to you- you should be marketing yourself to potential clients 24 hours a day, 7 days a week!  Everyone knows the golden paper rule- Thou shalt have pocketfuls of business cards and ye shall pass them graciously!  Okay, so I made it up- but the point is that you should always be ready to market yourself, at any given opportunity. Continue reading →

What are they saying about YOU?

The method of marketing auctions is growing at a rapid pace.  Notice how you can change auction method of marketing into what you really want to say?  I just opened up a new can of worms for all of those graduates of 4-year marketing programs…  How do you know the right way to go about spreading the word about your auctions so that a positive word is spread about you, your company and the job you do?  Let’s examine a few of the available methods before we hit the root of this article: postcards, flyers, brochures, billboards, Internet, television, radio and the list goes on and on until the money runs out.

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PREVIOUSLY PUBLISHED IN ABI JOURNAL

Author Bio: Darron Meares is an experienced bankruptcy auctioneer, auction school instructor and co-owner of a full-service auction firm that serves the Southeast.

The wave of bankruptcy and foreclosure filings is gaining momentum with each passing month as banks, attorneys and debt collection agencies have cases quickly stacking up.  Over the past five to ten years liquidation strategies have taken on differing forms as insolvency professionals had to come up with solutions to complex and challenging situations.  What was once an easy liquidation has taken different turns as more creditors are involved in the overall collection process.

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